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Design Principles: Visual Perception And The Principles Of Gestalt
This article is part of a new series about design principles that can serve both as a refresher for seasoned designers and reference for newcomers to the industry. Hopefully, the content covered here...
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Design Principles: Space And The Figure-Ground Relationship
If you see graphic design as a process of arranging shapes on a canvas, then you’re only seeing half of what you work with. The negative space of the canvas is just as important as the positive...
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Design Principles: Connecting And Separating Elements Through Contrast And...
Similarity and contrast, connection and separation, grouped and ungrouped are all ways to describe the varying sameness and difference between elements. Based on the information they carry, we’ll...
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Design Principles: Visual Weight And Direction
Every element on a web page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is attracted. These forces also appear to act on other elements,...
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A Frank Lloyd Wright Approach To Digital Design
Frank Lloyd Wright was a century ahead of his time. He was a pioneer, an avant-garde architect who broke free of the traditions of his era. His views on materials, form, function, space and...
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Design Principles: Dominance, Focal Points And Hierarchy
Has a client ever asked you to make the logo bigger? Maybe they asked that just after you completed their request to make a heading bigger. The new heading stands out, but now the logo is too small...
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Design Principles: Compositional Flow And Rhythm
When someone lands on a page of your site what do you want that person to do? Where do you want them to look? What information do you want your visitors to notice and in what order? Ideally, you want...
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Design Principles: Compositional Balance, Symmetry And Asymmetry
A balanced composition feels right. It feels stable and aesthetically pleasing. While some of its elements might be focal points and attract your eye, no one area of the composition draws your eye so...
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Improve Your Designs With The Principles Of Similarity And Proximity (Part 1)
The perceptual process enables us to perceive the world through our senses of sight, smell, sound, taste and touch. In particular, our visual system processes vast amounts of information in its...
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Improve Your Designs With The Principles Of Closure And Figure-Ground (Part 2)
Have you ever wondered how elements come together to create successful designs? It’s no accident that compelling design just seems to work. What most of these designs have in common is the use of...
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Improve Your Designs With The Principles Of Continuation And Common Fate...
Creating an effective web design is like putting a puzzle together, with the various parts coming together to tame the chaos and form a whole, well-organized design. At the foundation of this...
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Don’t Follow Web Design Trends: Set Them!
Your website represents your brand. New visitors will form a first impression of your service or product within seconds of arriving at your website, and the visuals, layout and aesthetic will play...
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The Underestimated Power Of Color In Mobile App Design
Color is arguably the second most important aspect of your app, after functionality. The human to computer interaction is heavily based on interacting with graphical UI elements, and color plays a...
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